nearly 50 Percent of OTT View Time
occurs on ad supported Apps
The ways brands reach target consumers and the ways media companies monetize content have dramatically changed.
Now, more homes have a Connected TV than a cable box, online streaming is the main way the under 35 crowd consumes audio and more money is made through in-game purchases and advertising than from the sales of games themselves. The technology, data, and talent required to win must also adapt.
Tru Optik's 2020 Streaming Media Advertising Guide is intended to help marketers, media companies, data providers and tech leaders break through the noise and misinformation that accompany major shifts in media and technology.
Readers will gain new insight into these topics and more:
- What are the consumer trends for OTT, streaming audio and gaming?
- What are the 2 keys to harnessing the power of OTT for advertising?
- How to increase the reach of your targeted Connected TV campaigns by up to 2.5x?
- How can I ensure my targeted streaming media ad initiatives are privacy compliant?