With Tru Optik’s Cross-Screen Audience Validation (CAV), you can answer these fundamental campaign measurement questions:

  1. How many homes saw my ad?
  2. How many times did they see it? 
  3. What devices and publishers did my campaign run on?
  4. What percent of impressions reached my target audience?

CAV provides in-campaign measurement of reach, frequency, and audience validation for OTT/CTV campaigns.

If you’re not using CAV, chances are your OTT campaign measurement is inaccurate, incomplete or both. Make sure your OTT/CTV campaigns are successful. 

Complete the form to schedule a CAV demo today!