With Tru Optik’s Cross-Screen Audience Validation (CAV), you can answer these fundamental campaign measurement questions:
- How many homes saw my ad?
- How many times did they see it?
- What devices and publishers did my campaign run on?
- What percent of impressions reached my target audience?
CAV provides in-campaign measurement of reach, frequency, and audience validation for OTT/CTV campaigns.
If you’re not using CAV, chances are your OTT campaign measurement is inaccurate, incomplete or both. Make sure your OTT/CTV campaigns are successful.
Complete the form to schedule a CAV demo today!