power audience targeting
ACROSS sTreaming media
Tru Optik's Data Marketplace is the definitive destination to buy and sell third-party data for audience-based targeting on Connected TV, streaming audio and in-game advertising (Connected TVs, smart speakers, gaming consoles, mobile phones, etc).
Agencies, brands, media companies and publishers have the ability to power audience-based advertising across the connected media ecosystem -- regardless of the presence of cookies and other legacy device identifiers.
For the first-time, brands and agencies now have direct and self-service access to the Tru Optik Data Marketplace and do not need to rely on ad tech platforms to access data. And, the Data Marketplace makes data actionable in hours, not days or weeks.
Choose from over 15,000 segments ranging from demographics to auto intenders, lifestyle groups, purchase behavior, political party affiliation and more.
The Tru Optik Data Marketplace:
- Actionable across over 80MM U.S. Homes
- Leveraged by over 10,000 Advertisers
- Powers 4 of 5 Largest CTV Programmatic Partners
Integrated with 3 of 4 Largest CTV Ad Supported Publisher