Political DATA & TARGETING ADVICE
Political campaigns are ramping up their advertising to influence voters in what is shaping up to be the most expensive election in modern U.S. history. The presidential, senate, congressional and local races are expected to result in a combined $11 billion in ads.
- To read more about Streaming Media in Many Ways is Purpose-Built for Political Campaigns, click here.
- To view our infographic about OTT Political Advertising Growth and Opportunity with CTV and Streaming Audio, click here.
Tru Optik’s Political Data Cloud enables advanced audience targeting for political and issue campaigns for CTV and streaming audio.
With the Political Data Cloud, advertisers benefit from:
- Advanced targeting at scale including party affiliation, past voting behavior, and propensity to donate — critical to both fundraising and persuasion tactics.
- Maximum reach as the Political Data Cloud is actionable across 80+ million U.S. homes.
- Custom audience segments that enable precise targeting of desired voter groups and eliminates wasteful advertising “spill out.”
- Greater brand safety and consumer trust than messages appearing in a social media context.
- Enhanced speed that makes data actionable in hours, not days or weeks.
Please complete the form and our team will contact you to provide no-cost targeting recommendations from across our entire Data Marketplace, which includes voter segments from premium political data providers including: