POLITICAL DATA CLOUD
For ott advertising
Please complete the form to receive your link to view the Political Data Cloud - Leveraging Streaming Media Data for Paid Media Success webinar presentation on June 10, 2020.The Tru Optik Political Data Cloud enables advanced audience targeting and cross-device measurement for political and issue campaigns for Connected TV and Over-The-Top TV.
With the Political Data Cloud, advertisers can target specific voter groups on a local, state or national level across such factors as party affiliation, past voting behavior and issue orientation. Political data can be combined with behavioral, demographic and interest-based information to create relevant voter and issue-based segments actionable through leading publishers and ad tech platforms.
- CTV and OTT Growth and Trends
- Political Audience Data Solutions for Targeting
- Effective Campaign Measurement
- Kelly Georgia, VP of Data & Digital Partnerships at Deep Root Analytics
- Paul Wescott, Senior VP at L2
- Richard Kosinski, EVP, Sales at Tru Optik