THE TRADE DESK AND TRu Optik
OTT campaign targeting WEBINAR
Please complete the form to receive your link to view the Leveraging the Trade Desk and Tru Optik Data Marketplace for Scalable Audience-Based OTT Campaign Targeting webinar presentation on April 22, 2020.
Tru Optik and The Trade Desk have partnered together to power audience-based targeting for Over The Top TV and Connected TV through the Tru Optik OTT Data Marketplace. The Data Marketplace features premier data partners providing access to over 10,000 segments for OTT/CTV segmentation, targeting and measurement with unmatched scale, accuracy and privacy compliance.
- CTV and OTT growth and trends
- OTT targeting and segmentation with the Tru Optik Data Marketplace
- Leveraging The Trade Desk’s platform
- Best Practices
- Walker Linares, Director, TV at The Trade Desk
- Melody Yazdanyar, VP, Channel Development at Tru Optik